This BGS 9.5 2003-04 Upper Deck RPA /23 LeBron James just sold for $2,928,000, becoming the highest public sale ever for any LeBron James card. The previous public high for this card was another BGS 9.5 example that sold for $2.4 million in 2022, highlighting the continued demand for one of basketball’s most iconic rookie cards.

This BGS 9.5 2003-04 Upper Deck RPA /23 LeBron James just sold for $2,928,000, becoming the highest public sale ever for any LeBron James card.

The previous public high for this card was another BGS 9.5 example that sold for $2.4 million in 2022, highlighting the continued demand for one of basketball’s most iconic rookie cards.

— Beckett Collectibles (@beckettcollect) Jul 1, 2026