The UFC trading card license is on the move, although this time it might seem familiar. Fanatics will be the new home to MMA cards going forward in a multi-year deal that will see Topps return to the Octagon.
“UFC fans have long supported a strong marketplace for collectibles, and this new collaboration with Fanatics and Topps will give UFC fans a great way to stay engaged in the sport and connected to their favorite athletes,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products.
Mike Mahan, Fanatics Collectibles CEO, added, ““UFC trading cards are incredibly popular among collectors – and we are truly honored to be able to once again make innovative and fun cards featuring the next wave of stars.”
Starting in 2009, Topps was the first company to make mainstream UFC cards. That partnership lasted until 2020. Panini took over at that point. Their final UFC product was 2023 Immaculate.
The new Fanatics deal kicks off at the end of February with the release of 2024 Topps Chrome UFC.
Collectors can expect a variety of promotional tie-ins from Fanatics including fighter appearances and interviews on their Fanatics Live platform.
UFC and Fanatics have other deals in place for both online and live-event sales.